#25 Hijinx PR Answers: What Is Art Management & PR?

Heidi Johnson has been putting the coolest art and events in front of the hippest people in LA for decades. In this episode she breaks down where PR and management cross over, how much of this stuff artists should be doing for themselves, and when it's time for you to get a manager. She also lets us in on some secrets of how to get your shit covered by the press. There's a lot of name-dropping in this episode, but every story is peppered with many years of wisdom, and by the end Heidi takes muthafuckas to school so don't miss the second half of this episode. We also share stories on the late Juxtapoz co-founder Greg Escalante since Heidi was one of the people closest to him in his final years. RIP Greg.

 

6:10- Can you talk about the new stuff you are doing with Corey Helford?

http://www.coreyhelfordgallery.com/

https://www.instagram.com/coreyhelfordgallery

 

9:01- http://www.latimes.com/entertainment/arts/la-et-cm-break-bread-think-tank-photos-20160212-photogallery.html

 

https://www.youtube.com/watch?v=R9RnV2Tfyak

 

9:16- Scott Hove

https://www.instagram.com/scotthove

https://www.facebook.com/cakefangs/

 

12:06- Heidi talks details about herself and her mom Monica Johnson who was a screenwriter and novelist 

 

http://deadline.com/2010/11/r-i-p-monica-johnson-80766/

 

18:26- Heidi talks about talent management and PR in the entertainment industry 

 

20:27-  Heidi talks about working on Renaissance Man (1994)

http://www.imdb.com/title/tt0110971/?ref_=nm_flmg_act_76

 

21:44- Being an assistant for Penny Marshall

http://www.imdb.com/name/nm0001508/?ref_=tt_ov_dr

 

23:38- Lillo Brancoto

http://www.imdb.com/name/nm0000969/?ref_=tt_ov_st_sm

 

A Bronx Tale Directed by Robert Di Niro

http://www.imdb.com/title/tt0106489/

 

24:32- What are press junkets? 

 

26:01- Heidi talks about Entertainment PR

 

28:28- https://www.autobytel.com/

 

30:49- Learning how to deal with clients

 

31:29- http://js2pr.com/

 

32:27- Tune into A.R.T Artists Real Talk Episode #24 with Creative Director Maca

https://itunes.apple.com/us/podcast/a-r-t-artists-real-talk/id1159607075?mt=2&i=1000407726561

 

37:31- Define what a publicist is

 

38:27- https://www.instagram.com/hijinxarts

https://www.hijinxarts.com

 

42:31- Engelbert Humperdinck 

http://www.engelbert.com/

 

43:38- Heidi talks about signing a contract with Engelbert

 

44:31- Pitching to the Grammys 

 

45:53- Do artists often say no when you have a big idea that can be huge?

 

47:36- Jacob talks about what Heidi taught him with, “finding the story.”

 

48:43- When did you start Hijinx?

 

https://www.instagram.com/hijinxarts

https://www.hijinxarts.com

 

50:46- Robbie Conal

http://robbieconal.com

 

51:14- http://blog.boobsandblood.com

 

51:36 https://www.jimmahfood.com

 

51:49- https://www.instagram.com/janedopeness/

 

52:06 https://www.jimmahfood.com/projects/grrl-scouts/

 

52:19- GRRL Scouts video

https://www.youtube.com/watch?v=Y8Gt4Jxn3lk

 

52:54- https://www.youtube.com/watch?v=UCg31PbYx9w

 

54:51- PR and relationships

 

55:16- Beyond The Streets

 https://www.juxtapoz.com/news/graffiti/beyond-the-streets-an-expansive-exhibition-on-the-global-movement-of-graffiti-and-street-art-coming-to-los-angeles/

 

56:16- Art Basel 

https://www.artbasel.com/

 

56:46- Heidi talks about her mom passing away weeks prior to Art Basel 

 

1:00:02- Working in LA

 

1:00:41- Allison "Hueman"

https://www.instagram.com/hueman_/

 

1:01:31- The Brewery Art Colony 

http://labrewery.com/brewery/

 

1:02:10- Hold Up Art Gallery

https://www.yelp.com/biz/hold-up-art-los-angeles

 

http://dola.com/venues/hold-up-art

 

1:05:31- http://www.laweekly.com/arts/allison-hueman-torneros-the-mad-muralist-4632719

http://www.laweekly.com/arts/its-only-hueman-nature-2614631

http://www.complex.com/style/2014/05/street-artist-hueman-covers-la-weekly-people-2014-issue

 

1:09:25- How do you judge the feeling of what you should be doing vs what you shouldn't be doing?

 

1:10:14- Heidi talks about following her gut 

 

1:12:01- What is a manager and why is it useful to have one?

 

1:14:25- Are managers taking a percentage of everything you make or only off the projects you bring?

 

1:16:18- Heidi talks about what a manager should do for you– bringing rates up and getting your needs met

 

1:18:52- If someone is considering managing what kind of things do they need to be thinking about as they step into that new role?

 

1:19:26- http://www.laweekly.com/arts/street-artist-chase-explores-light-and-space-as-his-pattern-park-debuts-9309607

 

https://artillerymag.com/events/into-light-space-new-works-by-chase/

 

1:20:56- Teddy Kelly

https://www.instagram.com/teddykelly

 

https://teddykelly.com/

 

1:20:56- Heidi explains how working with friends is hard

 

1:24:22- https://artsharela.org/

 

1:26:34- https://www.instagram.com/legal_goods/?hl=en

https://creators.vice.com/en_us/article/4x9g79/think-tank-la-diy-show-convict-ex-convict-artists

 

1:28:46- Bobby Moline-Kramer

https://www.instagram.com/bobbiemolinekramer/?hl=en

 

1:28:04- Annie Terrazzo

 https://www.instagram.com/annieterrazzo/?hl=en

https://www.youtube.com/watch?v=uIvzEmwkkOA

 

1:28:41- Heidi talks about being around to see social media emerge 

 

1:30:20- List building

 

1:31:46- Heidi talks about how important social media is

 

1:37:26 -https://www.juxtapoz.com/

 

1:37:35- Odd Nerdrum

https://en.wikipedia.org/wiki/Odd_Nerdrum

 http://nerdrummuseum.com/

 

1:38:52- http://seanstarwars.com

 

1:40:06- Greg Escalante

http://www.latimes.com/entertainment/arts/miranda/la-et-cam-greg-escalante-obituary-20170909-htmlstory.html

 

https://www.juxtapoz.com/news/magazine/rip-greg-escalante-co-founder-of-juxtapoz-magazine/

 

1:41:50- Corey Helford

 http://www.laweekly.com/arts/why-corey-helford-gallerys-massive-10th-anniversary-show-is-worth-a-look-or-two-7313467

 

1:45:16- https://www.laartshow.com

 

1:45:35- Tune into A.R.T Artists Real Talk with Phil America 

https://itunes.apple.com/us/podcast/a-r-t-artists-real-talk/id1159607075?mt=2&i=1000380950233

 

1:49:06- Heidi talks about how Greg Escalante has been remembered 

 

1:32:03- https://andybauch.com

 

1:55:06- Do you have a four or five year path with the LA Art show that you guys are trying to build together?

https://www.instagram.com/laartshow/

https://www.laartshow.com

 

1:59:05- https://www.instagram.com/superchiefgallery/

 

2:00:26- Do you think this is something artists could do on their own without hiring a publicist?

 

2:01:46- Heidi suggestion to smaller galleries putting out press releases 

 

2:03:26- Where to find Heidi Johnson

 https://www.hijinxarts.com

https://twitter.com/hijinxpr