Sarah Penna is one of our most successful and insightful friends, and her newfound motherhood has provided even more insight. She tells us about the challenges of being acquired by Dreamworks and becoming a mother at the same damn time, and drops some priceless knowledge on the reality of online content and marketing. Sarah KILLS it. Don’t sleep on this episode.
3:25 Jacob and Sarah’s relationship
Philip DeFranco
5:13 Big Frame launched
http://www.bigfra.me/
9:24 Pioneering a business in YouTubers
“Let me take on the nitty gritty… you focus on creative”
10:19 Partnering with Steve Raymond
Digitour - http://www.thedigitour.com/
12:55 1st YouTuber lost to shooting
A loss of innocence
http://mashable.com/2016/06/11/christina-grimmie-shot-dead-florida/#EqfmbJquzaqG
16:30 “Hey Guys”
Supercuts
https://youtu.be/wtd5J0QPFCo
20:22 Early days of Current
https://en.wikipedia.org/wiki/Current_TV
21:24 Managing Snooki and Jwoww’s YouTube accounts
Yung Mommy
https://youtu.be/zp5pW-27tJU
24:09 Big Frame/Working with Steve Rayond
33:51 The challenges of working with talent
36:54 Income and opportunities for YouTubers- then and now
38:21 What is YouTube Red?
https://www.youtube.com/red
43:34 “Ive reached the top and had to stop, and that’s what’s bothering me”
52:34 How Vine changed the world of film making
59:27 Selling a company before 30/Becoming a mom
1:09:04 Shay Carl and Tim Ferriss podcast
http://fourhourworkweek.com/2016/06/27/shay-carl/
1:23:34 What it means to sell a company
Extreme Ownership
https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs-ebook/dp/B00VE4Y0Z2
1:38:313 Awestruck- “We like being domestic but we’re not afraid to order takeout”
https://www.youtube.com/channel/UCalcFcqOC_UdfxQAPHhwOqg
1:53:34 Why to use an influencer in brand marketing?/Evolution of brand marketing
2:00:59 Sarah’s future in new media
IG and Twitter- @sarah_penna
Snapchat- mrspenna