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A.R.T. Artists Real Talk

It's been a long time coming, and Think Tank Gallery is proud to announce the release of our first podcast series! We've teamed up with some of our favorite artists, producers, directors and more to catch a deep glimpse into what it takes to turn an artistic vision to reality. We have been honored to work and be friends with some of the most inspiring people in LA and across the country, and for the last few weeks we have been bringing a grip of them into our new podcast studio to have some chill conversations over a beer or three. Join us in our freshly built podcast studio as we get ready for some dope shit.
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Sep 28, 2016

We don't know anyone that can sell things better than our friend Mark Schustrin. He can sell anything, really, but art is his passion. We talk to Mark about his auction company Bid27, how to get into art sales, sales techniques, and much more. 

 

05:45 - Gertrude Stein's 27 Rue de Fleurus 

https://en.wikipedia.org/wiki/27_rue_de_Fleurus

Midnight in Paris

https://www.youtube.com/watch?v=-NoGpkSTK8k

https://www.amazon.com/dp/B006AN78XS

 

08:29 - Primary vs. Secondary Market

 

9:35 - Mark's backstory, auction school and culture

 

11:30 - Rome was auctioned off

http://www.mikeanderson.biz/2012/02/day-roman-empire-was-auctioned-march-28.html

 

14:05 - 2012 Championship for Auctioneers, rednecks in Sacramento, how to win auction competition

http://www.texasauctionacademy.com/taa-graduate-mark-schustrin-takes-california-rookie-title/

 

16:30 - Bid Calling

https://www.youtube.com/watch?v=7U4d7nFKgNk

 

17:35 - Rap freestyling = bid calling

 

18:43 - Filler Phrases/bid calling example

 

19:43 - Reading people, Where is the line you can't cross when pushing into a sale?

 

21:39 - Bid calling examples, incorporating price increments

 

23:09 - Auctions are psychology

 

24:14 - Planting bidders in the crowd

 

25:06 - How is Bid27 different? What is a benefit auction? How do normal auctions work?

 

28:12 - Pulp Auction

 

32:09 - Introducing rising artists to auction, definition of provenance

 

36:10 - Protecting sellers and artists as an auction house

 

37:20 - Reserves on artworks, strategies in selling via auction

 

39:15 - Artists we have seen benefit from Bid27

https://www.instagram.com/bakersson/?hl=en

http://brandedarts.com/

 

42:25 - Defining value of art, sales through auction

 

46:32 - How to evolve the art auction experience, monetizing art in new ways, Scott Hove

http://instagram.com/scotthove

 

48:28 - "Gucci old maid" - Make a photoshop of this and win a pin

 

49:43 - Yozmit the performance artist from DBA, "doubling" a lot

http://www.yozmit.com/night/

 

52:02 - Performance art piece auctioned at the Think Tank

 

57:00 - Art Share LA

http://artsharela.org/

 

57:57 - Mural Conservancy of LA

http://www.muralconservancy.org/

 

58:20 - Sales is sales is sales, how to get into sales, science of sales

The Closers

https://www.amazon.com/Closers-Harry-Bosch-Michael-Connelly/dp/0446616443

The Closers 2

https://www.amazon.com/Sales-Closers-Bible-Part/dp/0942645081/

Glengarry Glen Ross

https://www.amazon.com/Glengarry-Glen-Ross-James-Foley/dp/B002NN5F7A

https://www.youtube.com/watch?v=LSj0GhXgIsU

Wolf of Wall Street

https://www.amazon.com/Wolf-Wall-Street-Leonardo-DiCaprio/dp/B00IIU9U00

https://www.youtube.com/watch?v=PlSjPfpmhIU

Zig Ziglar

https://www.ziglar.com/

 

1:00:45 - Tips for making sales in art

 

1:02:15 - How to approach someone for a sale, is everything sellable?, selling things you want to believe in

 

1:04:34 - Break Bread sales of Scott Hove for huge piece, following up with buyers and staying happy

http://mshove.com/wp-includes/ms-files.php?file=2015/09/execucide-1200x492.jpg

 

1:08:15 - Auction sales vs. gallery floor sales, building taste profiles for buyers to offer them more stuff that they like, capturing info for followup

 

1:12:40 - Being comfortable or uncomfortable in high art setting, LA Art Show, Mars rover

http://www.laartshow.com/

http://mars.nasa.gov/mer/home/

 

1:16:40 - Bid spotters, ring men, the art of mediating between auctioneer and audience, yelling "yes!" in the crowd, entry point to the auction world

 

1:18:45 - Closing out the art sale, upselling, pre-bidding, absentee bidding

 

1:22:47 - Buyer's premium, "underwriting the auction"

 

1:24:32 - Mark Schustrin at 20 yrs old to now

 

1:26:00 - Everything is sales even explaining ideas, the idea of closing, Pitch Anything, pitching sponsorships

http://pitchanything.com/book/

 

1:28:28 - Appraisal of art, formal vs. informal appraisal, USPAP, Donald Trump University vs. UCLA, document certifying value of a piece for insurance or sale

http://www.uspap.org/

 

1:32:45 - Hauser Wirth & Schimmel, Jeffrey Deitch come to LA

http://www.hauserwirthschimmel.com/

http://www.deitch.com/

 

1:33:45 - How to find Bid27 and apply as an artist

http://bid27.com

http://instagram.com/bid27art

ms@bid27.com

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