A.R.T. Artists Real Talk

It's been a long time coming, and Think Tank Gallery is proud to announce the release of our first podcast series! We've teamed up with some of our favorite artists, producers, directors and more to catch a deep glimpse into what it takes to turn an artistic vision to reality. We have been honored to work and be friends with some of the most inspiring people in LA and across the country, and for the last few weeks we have been bringing a grip of them into our new podcast studio to have some chill conversations over a beer or three. Join us in our freshly built podcast studio as we get ready for some dope shit.
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A.R.T. Artists Real Talk



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Now displaying: Page 1
Sep 28, 2016

We don't know anyone that can sell things better than our friend Mark Schustrin. He can sell anything, really, but art is his passion. We talk to Mark about his auction company Bid27, how to get into art sales, sales techniques, and much more. 


05:45 - Gertrude Stein's 27 Rue de Fleurus

Midnight in Paris


08:29 - Primary vs. Secondary Market


9:35 - Mark's backstory, auction school and culture


11:30 - Rome was auctioned off


14:05 - 2012 Championship for Auctioneers, rednecks in Sacramento, how to win auction competition


16:30 - Bid Calling


17:35 - Rap freestyling = bid calling


18:43 - Filler Phrases/bid calling example


19:43 - Reading people, Where is the line you can't cross when pushing into a sale?


21:39 - Bid calling examples, incorporating price increments


23:09 - Auctions are psychology


24:14 - Planting bidders in the crowd


25:06 - How is Bid27 different? What is a benefit auction? How do normal auctions work?


28:12 - Pulp Auction


32:09 - Introducing rising artists to auction, definition of provenance


36:10 - Protecting sellers and artists as an auction house


37:20 - Reserves on artworks, strategies in selling via auction


39:15 - Artists we have seen benefit from Bid27


42:25 - Defining value of art, sales through auction


46:32 - How to evolve the art auction experience, monetizing art in new ways, Scott Hove


48:28 - "Gucci old maid" - Make a photoshop of this and win a pin


49:43 - Yozmit the performance artist from DBA, "doubling" a lot


52:02 - Performance art piece auctioned at the Think Tank


57:00 - Art Share LA


57:57 - Mural Conservancy of LA


58:20 - Sales is sales is sales, how to get into sales, science of sales

The Closers

The Closers 2

Glengarry Glen Ross

Wolf of Wall Street

Zig Ziglar


1:00:45 - Tips for making sales in art


1:02:15 - How to approach someone for a sale, is everything sellable?, selling things you want to believe in


1:04:34 - Break Bread sales of Scott Hove for huge piece, following up with buyers and staying happy


1:08:15 - Auction sales vs. gallery floor sales, building taste profiles for buyers to offer them more stuff that they like, capturing info for followup


1:12:40 - Being comfortable or uncomfortable in high art setting, LA Art Show, Mars rover


1:16:40 - Bid spotters, ring men, the art of mediating between auctioneer and audience, yelling "yes!" in the crowd, entry point to the auction world


1:18:45 - Closing out the art sale, upselling, pre-bidding, absentee bidding


1:22:47 - Buyer's premium, "underwriting the auction"


1:24:32 - Mark Schustrin at 20 yrs old to now


1:26:00 - Everything is sales even explaining ideas, the idea of closing, Pitch Anything, pitching sponsorships


1:28:28 - Appraisal of art, formal vs. informal appraisal, USPAP, Donald Trump University vs. UCLA, document certifying value of a piece for insurance or sale


1:32:45 - Hauser Wirth & Schimmel, Jeffrey Deitch come to LA


1:33:45 - How to find Bid27 and apply as an artist

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